about the 2025 AME Greater China Awards
Celebrating its 31st year, the AME Awards proudly presents the second annual AME Awards for Advertising and Marketing Effectiveness Greater China Competition.
Spearheaded by New York Festivals AME Awards, this groundbreaking competition is tailor-made for Greater China, encompassing Mainland China, Hong Kong, Taiwan, and Macau. The judging panel consists of a handpicked Executive Jury, fluent in Chinese, renowned for their strategic prowess, and recognized for pioneering both creative excellence and impactful results.
Submissions are open to any company operating within Greater China, provided the work was originally produced and aired in Chinese. Entrants are encouraged to present their work in their native language, however English submissions are accepted.
Distinguished by the discerning eyes of the Greater China Executive Jury, the judging process will unfold through New York Festivals' online judging system, complemented by live juries in the vibrant cities of Shanghai and Beijing. Upholding international standards set forth by the New York Festivals Awards since their inception in 1957, each entry and judging procedure will be meticulously evaluated.
Honorees will receive the iconic NYF AME Gold, Silver, and Bronze Towers, along with the coveted opportunity to secure the prestigious AME Greater China Grand Trophy (Best of Show).
关于2025纽约节大中华区实效奖
今年是实效奖（AME）设立第31年，我们隆重推出第二届（2025）纽约节大中华区实效奖。
由纽约节实效奖（AME）发起，为大中华区量身定制，包括中国大陆、香港、台湾和澳门。评审团成员经过精心选择，他们精通华文，以其战略实力而闻名，并因开创性和有影响力的成果而广受认可。
任何在大中华区有经营活动的公司都可以提交作品，但前提是该作品的原始版本是用中文制作和播出的。我们鼓励参赛者使用母语提交他们的作品。
独具慧眼的纽约节大中华区实效奖执行评审团将通过纽约节在线评审系统进行评审，并在上海、北京这两个充满活力的城市进行现场评审。纽约节自1957年成立以来，始终坚持其制定的国际标准，每个参赛作品都将经过严格的评审。
获奖者将赢得标志性的纽约节实效奖（AME）金奖、银奖和铜奖奖杯以及梦寐以求的纽约节大中华区实效奖全场大奖（最佳作品）奖杯。
Why Enter the AME Awards for Advertising & Marketing Effectiveness Greater China Awards?
Elevate Your Distinction Globally
The AME Jury, renowned for its unwavering commitment to innovation, creative excellence, and strategic brilliance, sets an unparalleled global standard. Winning an AME Award not only positions you among the world's best but also earns respect from industry experts valuing campaigns that deliver distinctive and effective results. For Greater China, this is an opportunity to showcase how your campaigns stand out in the world's fastest-growing consumer market.
Regional Brilliance
In 2024, the AME Awards introduced the Regional Campaign of the Year Award, offering a unique opportunity for Greater China campaigns to shine on a regional scale. Selected by the AME Executive Jury based on scores, this award honors the top scoring Gold-winning campaign from Greater China. Elevate your work above others in the vibrant marketplaces of Mainland China, Hong Kong, Taiwan, and Macau, and demonstrate your campaign's impact within this dynamic region.
Gold medal-winning entries automatically advance to compete for the prestigious AME Greater China Best of Show (Grand Award). This global exposure is complemented by a tailored approach that ensures your campaign resonates with audiences in Greater China, contributing to its effectiveness in a diverse and culturally rich market.
Worldwide Exposure with Local Impact
AME-winning work enjoys unparalleled exposure through the Winner's Gallery, press releases, e-blasts, and social media platforms. For Greater China winners, this means targeted visibility within the region, showcasing your success to local industry players, potential clients, and collaborators. Featured articles in regional media outlets and winner's interviews on AME's Effective Perspective blog add an extra layer of localized recognition.
Tailored Visibility for Greater China
As an additional benefit, all entries earning an AME Award are prominently featured on WARC, a leading case study archive. This partnership not only amplifies your campaign's reach globally but also ensures that your effective, winning work becomes part of a valuable knowledge resource for the industry, contributing to the exchange of insights in the Greater China marketing landscape.
WARC Partnership with Global Reach
For 2025, the AME Report features a special supplement dedicated to the standout agencies and brands from the AME Greater China Awards. Now in its second year, this section spotlights the exceptional creativity and effectiveness of the Gold, Silver, and Bronze-winning campaigns, along with a select group of finalists. These honorees represent the very best work from a region renowned for its innovation and dynamic energy.
Annual AME Report - Spotlight on Greater China 2025
为什么要参加纽约节大中华区实效奖?
在全球范围内提升您的卓越地位
纽约节大中华区实效奖执行评团以其对创新、卓越创意和战略才华的坚定承诺而闻名，树立起无与伦比的全球标准。赢得实效奖（AME）不仅能够让您跻身全球最佳，还能够赢得来自那些重视作品独特性和有效性的行业专家的尊重。对于大中华区的而言，这是一个展示优秀作品如何得以从全球快速增长消费市场中脱颖而出的宝贵机会。
区域荣耀
2024年，实效奖（AME）推出了年度区域奖，为来自大中华区的优秀作品在本区域内大放异彩提供了独特机会。该奖项由实效奖（AME）执行评审团根据得分评选而来，旨在表彰大中华区得分最高的金奖作品。在中国大陆、香港、台湾和澳门等地区的充满活力的市场中提高您的作品的地位，并展示您的广告活动在这个充满活力的地区中的影响力。
获得金奖的作品还将自动晋级，角逐大中华区最佳作品（全场大奖）。在全球范围内获得宣传的同时，这还将为您提供定制的服务，确保您的作品能够引起大中华区的受众的共鸣，从而在这个多元文化交融的市场中取得更大的成效。
提升全球曝光度和本地影响力
获奖作品将通过纽约节实效奖官网的Winning Gallery板块、新闻稿、电子公告和社交媒体平台获得海量曝光。对于大中华区实效奖获奖者而言，这意味着不仅能够在大中华区有针对性地提高知名度，还能向区域内的从业者、潜在客户和合作者中展示您的成功。区域媒体的特别报道和实效奖（AME）博客和官网对获奖者的专访，都将加强在本地区的知名度。
为大中华区量身定制的知名度
作为额外的权益，所有获奖作品将会被展示在世界广告研究中心（WARC），这种合作关系不仅能够扩大获奖作品的全球影响力，还能够让作品成为行业知识资源的一部分，推动大中华区营销领域的沟通交流。
WARC与Global Reach的合作伙伴关系
2025年，实效奖（AME）白皮书将推出特别增刊，专门表彰在纽约节大中华区实效奖中的杰出代理商和品牌。现在是第二届，该部分将重点介绍金奖、银奖和铜奖获奖作品的非凡的创意和实效，以及精选的佳作奖作品。这些获奖者代表了在以创新和活力而闻名的大中华区中诞生的佳作。